Alabamians start petition to remove ‘Sugar Daddy’ billboard

[lin_video src=×9&auto_next=1&auto_start=0&div_id=videoplayer-1370997093&height=480&page_count=5&pf_id=9624&show_title=1&va_id=4092779&width=640&windows=2 service=syndicaster width=640 height=480 div_id=videoplayer-1370997093 type=script]BIRMINGHAM, Ala. (WIAT) — During a Jefferson County Commission committee meeting, Tuesday, members voted unanimously to draft a resolution requesting the removal of a billboard near the Birmingham airport.

The request comes three days after the advertisement was installed. The billboard reads: “Hey students. Need a summer job? Date a sugar daddy.”

According to a staff member within the county commission, President David Carrington, has received 400 emails within a 24 hour period from people concerned about the billboard.

Many Alabamians have taken to the World Wide Web to sign a petition pushing state, county and city leaders to do something to have the billboard removed.

Felicia Belter, of Bluff Park, is one of several hundred people who have signed the petition. She says the advertisement is alarming.

“It seems almost innocent, it seems almost casual. If you need a job or you need to make some extra money call us and we’ll connect with you a really nice sugar daddy. Which, I guess is a sweet way to say a john,” she said.

Belter says the advertisement is not in live with the values she would like to maintain for her three young children.

“I want to maintain the values that we have in the city and I really think that this billboard is tearing away at the values that we have because it is so overt in its intentions.”

The billboard was put up by an online dating company, which specializes in “mutually beneficial arrangements.” Men pay a monthly subscription while women join for free.

AJ Perking, Marketing Director for says Birmingham was selected for a campaign targeting college grads and undergrads after a spike in membership within a 25 miles radius of the city last month.

Perkins adds that the company stands by a statement sent to CBS42 on June 8th, stating that they, “have zero intentions of taking the sign down.” He adds that, “this billboard proves we need a GREATER presence in Birmingham. We’re looking at executing on additional billboards, tv, and radio campaigns.”

According to Perkins, in the 3 days the billboard has been up, the company has received a total of 1,032 male and female signups within 25 miles of Birmingham.

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