Buffalo Rock sign now atop Magic City skyline

BIRMINGHAM, Ala. (WIAT) — People who work downtown will have some new scenery to check out this morning. Buffalo Rock has placed their new sign that is front and center to both the north and south sides of the Magic City.

Buffalo Rock sign unveiled The new Pepsi sign has been in the works for several weeks now. It’s something, Buffalo Rock and the owners of the Two North Twentieth Building have been working on for even longer. The drink company’s owner says there’s no better way to say thank you than with a huge sign.

“We think the most iconic sign in Birmingham now and will be for years to come.  And it’s just of us showing how much the community has meant to us.” - Jimmy Lee, Buffalo Rock CEO

At 176 feet wide and 57 feet tall, it’s believed to be one of the largest outdoor signs in the country.

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