Using social media to complain

BIRMINGHAM, Ala. (WIAT) — If you’re not happy with the service you’ve received forget the phone call, social media has become the place to voice your complaint to a company.

Customers are getting their complaints seen and resolved by using Twitter and Facebook. Companies feel the pressure to respond to prevent complaints from going viral. Last year Sears engaged in nearly 2 million conversations with customers through 8 social media sites. Many companies have staff that respond to social media issues 24/7.

To make sure your post gets attention always put the brand name in a hashtag. Make your message is concise, direct, and polite. Make sure you send a picture of the issue you’re having. A visual image goes a long way.

Copyright 2014 WIAT 42 News

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