Businesses cashing in on Pokémon Go

AUSTIN (KXAN) — As players roam around trying to catch all the Pokémon creatures, businesses hoping to get in on the craze are setting “lures” to get people to come to their shop and stick around.

For the Austin Animal Center, they’re using the popular game to get dogs adopted. Since the animal shelter is already a hot spot for players—a PokéGym is on site!—the shelter decided to host a PokéParty on Saturday, July 16 from 11 a.m. to 7 p.m.

The shelter, located at 7201 Levander Loop, will be putting out ‘Lure Modules’ throughout the day on Saturday to increase traffic to the shelter and hopefully increase customers to the Austin Animal Center. Volunteers will also be walking dogs around the shelter and near the PokéStops so players have numerous opportunities to catch Pokémon with the dogs.

“Luckily, our campus is already attracting players, but we want folks to come in and get to know our dogs too,” said Deputy Chief Animal Services Officer Lee Ann Shenefiel. “If you’re able to snap a photo of a dog with a Pokémon in the background and share it on social media, you could be the reason that a dog gets a new home.”

On Sunday, July 12, Round Rock Express is openings the doors to Dell Diamond early for fans to play Pokémon Go on the field before the baseball game starts. Fans can purchase tickets to the special “game” online. A portion of ticket sales will go to benefit Jana’s House, a new home being built for orphaned girls in Zambia in honor of Jana Almendarez, the wife of Express President Chris Amendarez.

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